By now every entrepreneur, freelancer, and business owner, big and small, knows the importance of having a blog. At the minimum, they keep people on your website longer so you get higher ratings. At the highest level, they can help to increase your sales, but you need to make sure that you are giving your visitors the things that you need.
If you want to see exactly how your blog is working, keep an eye on your traffic flow. By watching your traffic you can find out what times of the day more people are visiting your blog, as well as what days are more popular, which can help you determine the best days and times to get your new content noticed quickly.
Use High Quality Content
Make sure that your new content is high quality. Your high quality, original content is even more important than using keywords. In fact, if you do too much stuffing of keywords, you’ll find that Google frowns on your website. Instead, be sparing with keywords and keyword phrases.
Take your time to research the information that you are sharing with your readers. This allows you to give them something worth reading. Write in a tone that makes them feel like you are talking to them. Be personal and give them what they want.
Your blog’s content shouldn’t simply be a self-promotion of your business and your products or services. Instead, it should be a chance to show your readers, and soon to be customers, that you know them and you know what they are interested in.
You want to increase your business blog’s traffic? You need to make sure people are seeing your blog and know where to find it. That means sharing it. Make sure a link to your blog is prominent on your website, have a link to it in every business email you send, and even share it on social media.
Using Facebook And Other Social Media
It’s likely that your business already has a Facebook account, but are you using it to your full advantage. Use their ads to attract more customers, offer coupons and other incentives to keep people coming back. Share your blog posts so that people can find your site and your information and be easily converted into customers.
Facebook will be giving something even more useful to businesses soon in their Google Notes. This upcoming new feature looks to be another place for businesses to blog and share useful information with their readers. One more place to convert to sales.
The whole purpose of a business blog should be to convert readers into sales. So take every possible opportunity there is in order to bring in more readers and customers. Watch your conversion rates and make changes when you start to see a slump. You’ll be amazed at how much more your business makes.